Cocoaland story began when two brothers started out as small time vendors selling deep-fried snacks and banana fritters in the Klang Valley. They were later joined by other brothers and moved upstream in their business activities in order to benefit from higher margins. Mite Food Enterprise Sdn. Bhd. was formed in 1980 as a manufacturing and distributing company. Success finally came in the mid-1980s when the brothers successfully identified a market opportunity for the manufacture of polytubed drinks, which enable the company to venture into the overseas market for the first time, exporting to Middle East, and purchase their own factory, where the group's second sucessful product 'Koko Jelly' was produced. Today Cocoaland Holding Group is managed by (10) siblings.

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